Ugo Boulard is a fashion designer working towards the standards of couture.
He grew up surrounded by creatives and spent a good part of his formative years dancing. That practice taught him early that the truest movement is never a straight line.
His brand, founded in 2021, transforms the cultural heritage of Barcelona into a language of dress. It rests on two principles. The first is savoir-faire: the meticulous sourcing of fabrics, from workshops close and far, and a craftsman's attention to how a garment is cut and constructed. The second is savoir-sentir: the telling. Every Ugo Boulard collection is built first from narrative matter.
Both instincts come back to the curve.
